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PPC advertising is a very powerful way to build a customer list for your online business. However if it's not used the right way , it can be a very costly route to success.
Anyone who has ever used the internet has seen PPC advertising. They are the ads at the top of the search result page and listed on the right hand side. They are often referred to as 'sponsored links' and may show up in a coloured background.
PPC work for any business and will attract prospective customer leads to your business because those people are actually looking for your type of products or services. For example, if your online business is all about home baking and a website user types 'cake baking tips' into a search engine and 'cake baking tips' is among your keywords, they will view your PPC advertisementif you have placed an appropriate bid for that keyword.
Nevertheless , with PPC marketing , you still need to understand how advertising works and how to write effective advertisements in order to remain competitive against other internet businesses. The two leading PPC search engines are Google and Bing.
Below are 10 Pay Per Click Techniques For Your Online Business
1. Have keywords on the display URL.
If you are targeted on any keyword, for example 'real estate' then create a display web link with the words 'real estate' in it.
2. Test various advertising styles .
You will not know which style works the best until you have actually tried them. You can test soft styled writing with a hard sales pitch. You will need to give each type time to analyse the outcomes and then make a decision which one provides the best response .
3. Create an powerfulsqueeze page.
This is where you will send a user when they click on your advert . Make certain that your squeeze page is clearly related to your advertisement and provides the benefits of your product . Include an opt-in form on your squeeze page to capture the users email address so that you can add them to your potentialcustomer database .
4. Have keywords on your squeeze page.
The keywords on your squeeze page should ideally be the actual words that the user has typed into the search engine. It is important because the only reason a user clicked on your ad was because it included the keyword that they were searching for.
5. Don't send prospective buyers to your website homepage.
Sending your potential buyers to a non-specific page will not get you results if it is doesn't connect directly to the subject of your ad . The potential customer will leave and not return. This will waste your pay per click budget.
6. Bid for your advert placement intelligently .
Be sensible when you are bidding. Never bid for anything more than what you can afford to pay. Bid as low as possible while still making sure that your ad is on page one.
7. Write different PPC adverts .
This is a very efficient technique but few businesses use it. Write adverts that are specific to each keyword that you use so that you can track which are the most effective.
8. Create your keywords carefully .
There are 3 keyword options with PPC marketing .
Exact match means having an exact keyword match which activates a listing. This is the best keyword that you want.
Phrase match is the keyword phrase which can help to result in a listing. This is the second best option .
A Broad match is a listing can be brought about even if the keywords are not in proper order or are split up by other words. This can drive traffic but the leads will not be as qualified as an exact match
9. Use a keyword research resource .
Keyword research tools support you to locate what keywords are being typed in to search for the products offered by your internet business.
10. Don't forget the purpose of your PPC advertisement.
Your ad is selling the click not selling your products or services. Your advertisementis the bait , to get people to your squeeze page and then onto your database . Your website and your email follow-ups will do the selling for you.
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