5 Great Ways To Increase Brand Exposure Online - Web Marketing ...

Brand awareness is essential to online business success. The key to generating an effective online presence is by repeatedly exposing targeted online audiences to your brand.

Consistent efforts in building brand awareness enable consumers to become familiar with your company.

This familiarity begins to build trust in your business, and in turn this generally translates into more sales and a host of other benefits.

Here are the 5 best marketing methods to build brand awareness:

1: Use Search Advertising to Increase Brand Awareness

A joint marketing study conducted by Levi?s and search giant Google discovered that paid search display advertising boosted customer awareness of the Levi?s brand by 23%. Ads didn?t even have to be clicked, simple exposure worked like a charm. Search display advertising allows businesses to obtain more exposure on a fixed budget, making advertising extremely affordable. Also, search advertising is more affordable and effective than PPC advertising.

2: Boost Sales and Maximize Brand Awareness with Social Media

Social media networks are a valuable advertising tool for businesses to build their brands. The best thing about using social networks to advertise is that it?s a free resource with all the bells and whistles that used to only be available to the big guys. Using this medium can allow businesses to engage millions of users and potentially turn them into prospects and leads.

3: Generate Interest by Creating a Content-Rich Blog

Blogging has become a staple for the business industry. Blogging is an extremely effective inbound marketing tool for raising brand awareness. Business owners, who continuously add fresh and engaging content, obtain several different of benefits. Blogging is a powerful method for establishing yourself as an expert in industry related topics and it is a highly effective SEO strategy.

4: Use Compelling Press Releases to Increase Brand Awareness

A press release is a quick method to increase brand awareness as long as the press release is well written and newsworthy. Press releases can be beneficial to any business regardless of its size. Press releases are commonly used to announce new products or services, but a press release can be used to announce any relevant business information or events that are related to a business or the products and services offered by the business. A compelling press release can generate publicity and drive massive amounts of traffic to your company website.

5: A Picture May be Worth a Thousand Words
? But Video is Worth its Weight in Gold

Online video sites such as YouTube and other networks should be an essential component of your online marketing strategies. Online videos can provide targeted audiences with a fun and entertaining way to consume content since many people prefer watching videos instead of reading. Videos are also effective for demonstrating products and offering online tutorials. A well done online video can make people want to know more about you and your business.

You don?t have to spend big money like major brand names or hire the services of a high priced video production company in order to boost brand exposure. Thanks the Internet and several other online marketing methods, you can have access to effective, reasonably priced marketing methods to maximize brand exposure.

Energy House Digital is a specialist digital agency committed to providing high performance web solutions. Come and see what we can do for you today! http://www.energyhousedigital.co.uk/

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Tags: Advertising, brand awareness, brand exposure, marketing strategies, social networks

Source: http://www.nowsell.com/web-marketing-strategy/5-great-ways-to-increase-brand-exposure-online/

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