Food & Drink Innovation Network ? LYONS SEAFOODS ...

September 27th, 2011

Lyons Seafoods, one of the UK?s leading seafood suppliers, has announced a?brand new range of chilled, ready to cook seafood meals.

The range has been created to appeal to consumers looking for?convenient, healthy meal solutions.

Each meal kit contains three separate compartments prepared daily by Lyons;?seafood, freshly cut vegetables and a matched sauce.The format hopes to appeal for its ?scratch cooking experience?.

The combination of ingredients can be?cooked-up in less that seven minutes.The format hopes to appeal for its ?scratch cooking experience?

Inspired by seafood recipes from all over the world, the range?incorporates a medley of flavours including; Malaysian King Prawn?Laksa, Kerala Seafood Curry, Sweet Thai Chilli Prawns, Catalan Fish Stew and New?England Seafood Chowder.

Research conducted by Lyons shows that despite intentions to incorporate the?government?s ?two a week? fish initiative into diets, the perceived level of preparation?and fuss associated with fish can prove to be too challenging when time is of the essence.

Of those surveyed 71% confessed to relying on unhealthy fast food and 50% only eat fish?in restaurants as they don?t know how to cook it, or simply just don?t have the time.

Lyons aims to simplify cooking with fish and encourage consumers who are intimidated?to experiment with fish solutions.

Priced at ?5.99, the full range of Lyons ready to cook fish meal solutions for two people is?now available in larger Sainsbury?s stores.

For more information on Lyons products, click here to visit the website.

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Source: http://www.fdin.org.uk/2011/09/lyons-seafoods-launches-new-ready-to-cook-seafood-meals/

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